Blue Bat Design was tasked with revitalizing the space previously known as the Delta Sky 360 Club at Citi Field, home of the New York Mets. The objective was to transform this VIP area into the new Clover Home Plate Club, creating an immersive and visually stimulating experience for guests.
Challenge
The challenge was to infuse the space with a fresh, innovative look aligned with the Fiserv brand attributes while maintaining the spirit of baseball. The area needed to resonate with passionate Mets fans and offer a modern aesthetic appeal that would distinctly differentiate it from its previous branding scheme.
Solution
Blue Bat Design devised a unique artistic concept that involved the use of custom baseball-themed artwork made from an intricate arrangement of shapes closely related to the Fiserv and Clover brands. This approach not only paid homage to the sport’s rich history but also introduced a contemporary art style into the venue.
Custom Artwork: A main feature piece was a series of large-scale wall graphics that utilized a dot and square technique to depict iconic baseball imagery. This pixelated style provided a modern twist to traditional sports art, giving the space a dynamic and engaging visual focus.
Vinyl Wall Applications: To enhance the overall ambiance, Blue Bat Design applied full-wall vinyl graphics across key areas of the club. These applications included both abstract designs and photographic treatments of memorable Mets moments, effectively blending historical depth with artistic innovation.
Photographic Treatments: Recognizing the importance of the Mets’ storied past, the design included sophisticated photographic treatments that were carefully selected to evoke nostalgia while celebrating recent achievements. These elements were designed to resonate deeply with fans, creating a connection between the club’s heritage and its future.
The project at Citi Field shows how thoughtful environmental graphics can significantly enhance a space’s appeal and functionality. The firm successfully balanced tradition with innovation, crafting a unique visual experience that elevated the Clover Home Plate Club into more than just a VIP area, but a showcase of artistic expression and baseball passion.
