Bekaert Contractor Connect 2024 - Reflecting a Passion for Craftsmanship
For the Bekaert Contractor Connect 2024 event in Van Buren, AR, Blue Bat was tasked with designing the overall identity for the event.
Bekaert, a leading manufacturer of construction materials, wanted the event to reflect their brand’s core values of innovation, reliability, and community, while also creating an engaging atmosphere for contractors and partners.
The guiding theme for the event was “connect,” with contractors connecting with each other and further strengthening their connection with the business.
Objectives
- Brand Alignment: Ensure the event reflects Bekaert’s brand promise of quality and trust in the construction industry.
- Engagement: Communicate the idea of “connect” through the event branding. Appeal to small business owners in the fence installation industry who have a passion for construction and craftsmanship.
Design Strategy
- Theme and Visual Concept: The designs created by Blue Bat aim to visually show the idea of “connecting” while also including graphic elements that represent the core Bekaert brand, and the location the event. Graphic elements were inspired by wire fencing connection points, people coming together and connecting with each other, and the positive multiplier effect of human interaction.
- Brand Touchpoints: The event identity was applied across various touchpoints, from signage and brochures to shirts and giveaways. The branding was subtle yet consistent, ensuring that the Bekaert identity remained at the forefront of the attendee experience while still creating a themed experience for the event.
Graphic elements were inspired by wire fencing connection points, people coming together and connecting with each other, and the positive multiplier effect of human interaction.
The Bekaert Contractor Connect 2024 event was very well received among attendees.
The event identity resonated strongly with the audience, and the Bekaert team responsible for the event was thrilled with the identity design – high satisfaction scores all around!
