Fiserv, a global leader in financial services technology, was in the process of establishing its new headquarters in the vibrant heart of downtown Milwaukee. Recognizing the importance of creating a space that not only reflects its brand identity but also fosters a creative and inspiring environment for its employees, Fiserv enlisted the expertise of Blue Bat Design, a design firm specializing in environmental graphics and corporate branding.
Blue Bat Design’s work on Fiserv’s new headquarters in downtown Milwaukee exemplifies the power of environmental graphics in transforming corporate spaces. By integrating the Fiserv brand identity with the local culture and architectural context, Blue Bat Design not only enhanced the visual appeal of the headquarters but also contributed to a more inspiring work environment.
This project stands as a testament to the importance of thoughtful and innovative design in expressing corporate identity and values within physical spaces.
The primary objective was to design and implement a series of environmental graphics within Fiserv’s new headquarters that would:
- Enhance the corporate identity and brand presence within the physical space.
- Foster a sense of community and belonging among employees.
- Encourage innovation and collaboration in a dynamic work environment.
- Integrate the company’s values and history into the building’s design.
What made this project great:
- Blue Bat was given creative freedom to conceptualizing a series of environmental graphics that captured the essence of the space as well as the heart of Milwaukee.
- Our designer incorporated elements of Milwaukee’s cultural and architectural heritage to ground the headquarters in its location while also celebrating the Fiserv brand in a unique way.
- Utilizing cutting-edge design tools and unconventional materials created an environment that inspires both associates and visitors.
The completed project was a resounding success, transforming the new Fiserv headquarters into a dynamic and engaging workspace.
The environmental graphics created by Blue Bat Design achieved the following outcomes:
- Fiserv as an innovator: By stepping out of traditional environmental graphics boundaries, Blue Bat was able to create a unique and vibrant experience that includes pieces such as art created from sound waves, and an art series printed on reclaimed court wood.
- Enhanced employee experience: The vibrant and meaningful designs contributes to a motivating and inspiring work environment, fostering a strong sense of community and pride among employees.
- Positive visitor impression: The environmental graphics made a lasting impression on visitors during the broadcasted opening ceremony, effectively communicating the Fiserv position as an innovator and supporter of the local community.
